Apple’s “It’s show time” event announced for March 25th


Apple has invited the press to its Steve Jobs Theatre on March 25th for an event titled “It’s show time”.

Apple TV & Movie Streaming Service

Apple is expected to announce its upcoming TV & Movie streaming service at this event. Apple has invested at least a billion dollars in original content for the service.

Apple has invited some of its shows major stars to the event including  Jennifer Aniston, Reese Witherspoon, Jennifer Garner and Steve Carell.

The service is expected to launch in over 100 countries and there may be some freebies for users of Apple devices. As many of the show are still in production the service is not expected to launch immediately.

Apple News Subscription Service

Apple is also expected to launch a News subscription service allowing access to multiple high profile publications for a monthly fee. In the US it is expected to allow unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post and The New York Times for US$9.99.

The “It’s Show Time” event will be livestreamed on Apple’s website and through the events app on the Apple TV. 

What time is the event in Australia?

The “It’s show time” event will be streamed on the morning of the 26th of March in Australia at the following times:

  • 4:00 am (AEDT) – Victoria, New South Wales, Australian Capital Territory.
  • 3:30 am (ACDT) – South Australia.
  • 3:00 am (AEST) – Queensland.
  • 2:30 am (ACST) – Northern Territory.
  • 1:00 am (AWST) – Western Australia.

What about hardware?

There are rumours of AirPods 2, AirPower, new iPad mini and iPad being launched at or around the same time of the event.

Apple is expected to focus on the launch of the new services with the hardware being quietly released around the same timeframe via press release.

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